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The following post is by Justin Butlion, Content and Social Marketing Manager at Yotpo.
Why social commerce will become the eCommerce standard
The eCommerce industry, like every other industry online, has been shaken up by the socialization of the web and the explosion in smart phone adoption across the world. The industry as a whole has benefited from the billion or so people that have connected online in the last 5 years but overall has been slow to integrate and leverage the numerous social tools and networks available. In this post I will focus on this hesitation and make an argument for why those that decide to adopt social commerce principles will be around to tell the story, and welcome in a new era, where social commerce becomes the eCommerce standard. Continue reading →