Industry

Alton Lane benefits from younger generation suiting up

Posted by Pixafy Team

alton-lane-suits

With shows like “Mad Men,” “White Collar” and “Downton Abbey” putting the suit back in the spotlight, Pixafy client Alton Lane is well-positioned for growth, and was featured in a recent Boston Globe article highlighting the trend.

The company, which opened a physical location in Boston last fall to join sites in New York and Washington, offers the ability to get custom suits made based on the precise measurements of an individual. An appointment can be made at their locations to have a private fitting completed using 3-D technology, and thanks to this and other technological improvements, it can drive down the cost of getting a fitted suit made.

Alton Lane encourages customers to bring in garments that they feel fit them particularly well, so they can learn from how that garment is cut. Their custom approach is appealing to a younger generation that is adopting the suit as a fashion statement, driven by icons such as Justin Timberlake.

Pixafy’s assisted Alton Lane for some time, at first combining a set of unintegrated systems and unifying them within their existing Magento framework, and then extending and building atop their platform to allow for more options and customizations to fit the unique needs of their business and clients. An iPad-friendly version of their toolkit, also integrated within Magento, allows for quicker showroom work.

For those seeking custom-fit suits, Alton Lane is an excellent choice. Check out their website, either to place an order if you’ve already been measured, or to schedule an appointment for a private consultation.