What is U/X and should your user experience online vary greatly from the user experience you would get in a brick & mortar store? After attending a U/X class at General Assembly last month (www.generalassemb.ly ), I was able to look at U/X in new light that allowed me to draw significant parallels from both online shopping and shopping at an actual store and how the two encompass a lot of the same processes, but present them to the customer in much different ways.
Below are my top tips for making your users feel like VIPs, not like another email address with access to a credit card. (more…)
Bolt, founded by Brett Bothwell, sells tennis racquets that are developed to decrease arm and elbow injuries while improving performance. As their tech solutions partner, we were excited to see their recent press from New York Business Journal discussing some of the ways Bolt is innovating in the world of tennis equipment. (more…)
Hopefully by now you’re following us on Twitter, but if not, you’re missing out on quick tips, great tutorials and news items that are worth a look! Here are some examples of content we’ve shared recently: (more…)
Pixafy is a proud Diamond Sponsor at this year’s Magento Imagine eCommerce conference in Las Vegas, Nevada! You can read more about Pixafy’s sponsorship of the event and our commitment to Magento here.
Imagine, the premier global eCommerce gathering, will host an amazing gathering of developers, programmers, Magento enthusiasts, merchants, and partners from around the world. It’s bound to be an incredible, informative experience filled with great parties, delicious food, and fantastic networking opportunities. With only 10 days before Magento’s 2013 Imagine conference, the Pixafy team is gearing up for Vegas!
We’re thrilled to announce that our very own Uri Foox will be speaking at the Imagine 2013 Breakout Speakers session. If you’re interested in how you can use creative strategies to harness typically-neglected Magento pages to boost revenue, definitely stop by and join him! Pixafy will also have a booth at the event, where you can learn more about us and our hosting offering, Herculo.
NEW YORK, SEPTEMBER 25, 2012 – Merchantry, an eCommerce SaaS technology company, today announced its partnerships with six of the leading eCommerce integration agencies. Each company – Corratech, Gorilla Group, Hara Partners, Indaba Group, Lyons Consulting Group and Pixafy – implements best practices in both user interface design and technology integration to optimize operations and increase customer engagement for retail-driven websites. (more…)
Pixafy President Uri Foox answers questions about how Pixafy came to be:
Q: How did the idea for Pixafy come about? How many employees did you start with, and how many are there now?
Uri: It’s the culmination of the last 13 years of working and building online businesses. I’ve specialized in building product companies and therefore have touched nearly every part of the domain from the software engineering, to the design, to the infrastructure and all of the business side of it as well. Because of this it was kind of a natural evolution to take that knowledge and package it into a services company. Pixafy was officially started in April of 2010 as the concept I just described. It was more of a “can we do this?” phase with some starter projects.
I was lucky enough to win the confidence of the amazing branding and design company Red Antler, which gave Pixafy three projects to work on simultaneously in August of 2010. From there I quickly expanded and hired the first full-time employee, Joshua O’Connell, in October of 2010. Josh and I have been working together since 1999, but this was the first time he has officially been a full-time salaried employee versus freelance. I convinced Josh to take the plunge by putting his salary in a separate bank account and told him if it wasn’t going to work out I’d just write him a check, and we’d try something else. Needless to say, that never happened, and we just hired our 20th employee in early 2012!