It’s hard to believe it’s already been almost a year since we launched L’Etoile Sport! A luxury sports line bringing fashion back into the fold, originating with tennis and more recently expanding into golf, the line has made a splash and continues to grow. (more…)

Our friends at L’Etoile Sport have pieced together a beautiful infographic showing how tennis fashion for women has evolved over the years. L’Etoile is taking the game a step further, creating some amazing looks that you’re sure to love. See the infographic after the jump, and be sure to check out L’Etoile Sport’s tennis collection, as well as their new golf collection. (more…)

A number of the Pixafy team members are avid tennis fans, so we get excited when we get to work on a project related to the sport. We recently launched L’Etoile Sport, which we worked on with Red Antler, our longtime partner. We built the front end of the site, including a blog section and press, on WordPress, with the back end on the Shopify hosted ecommerce platform.
We really had fun implementing subtle use of responsive design on the homepage, allowing the homepage to expand and contract a bit based on the user’s screen resolution. This allows iPad and iMac users alike to have a great experience! JQuery rollovers and effects make the site pop, without distracting from the attractive apparel. Early press attention for the high-quality line has already come from the likes of Vanity Fair and What 2 Wear Where.
If you’re a tennis player you should check out the offerings at L’Etoile Sport!