Last week Sugarpova launched to an enthusiastic welcome, garnering all sorts of press mentions. Among the more high-profile ones were USA Today, which shared a bit of the behind the scenes, appearances on CBS This Morning and Late Night with Jimmy Fallon, and numerous blog posts.
Red Antler‘s stellar branding efforts were also noticed by Business Insider, in an article cross-posted at Yahoo!, that also mentioned Pixafy’s work in building Sugarpova’s site in Magento and WordPress, while also tying in Facebook Events directly into the site.
Sugarpova was one of the first clients to launch in our new Boston data center, which was more than ready for the throngs of fans checking out the site. The site remained fast and stable throughout the high-profile launch, a testament to Pixafy’s mission to fortify sites to withstand the traffic spikes that happen.