What is U/X and should your user experience online vary greatly from the user experience you would get in a brick & mortar store? After attending a U/X class at General Assembly last month (www.generalassemb.ly ), I was able to look at U/X in new light that allowed me to draw significant parallels from both online shopping and shopping at an actual store and how the two encompass a lot of the same processes, but present them to the customer in much different ways.
Below are my top tips for making your users feel like VIPs, not like another email address with access to a credit card. (more…)
Women in Tech: Why women are not taken as seriously as men in the tech industry and what obstacles women need to overcome to make ensure that they leave their mark in the technology field.
After recently attending the Women in Tech: Tech Panel at the AlleyNYC last week, I was able to listen to a few extremely successful women in the tech industry and pull what I believed to be:
The Top 5 Reasons Women allow themselves to succumb themselves to a certain ‘bold-less’, ‘lady-like’ stereotype in the industry:
When I began my journey at Pixafy a year ago, there were about 10 employees. Now that number has more than doubled to 25 employees! Can you say amazing?!
Nonetheless, when you double your staff, you also double the amount of personalities around the office and that’s what makes things truly interesting, engaging and well, sometimes, even frustrating. So, how do you deal with all these different personalities? (more…)
We techies, DO, in fact, get out! (But, wait, now what?!)
Pixafy’s Technista heads to the NY Xpo for Business
First off, let me be honest with you – the Javits Center, or any convention center, can be overwhelming to the average newcomer, especially if you are there alone. What entrance do I use? Is THIS the expo I am supposed to be at? (there were actually three expos going on simultaneously in the Javits Center – it’s humongous!) Okay, I’m registered and where I’m supposed to be, but now what do I do? (more…)
Let’s face it – the world of technology is vast, and the world of websites and iOS development seems even vaster. Not only are there many ways to build a website or app, there are also many different components to a website or app. And to top it all off we need to make it look pretty AND functional for both the client and the customer. But how is this all actually done? Before starting at Pixafy I genuinely had no clue! (more…)
Q: Where are you originally from? Do you still have family there? Do you have any siblings? If so, what do they do? Any significant/insignificant others? Pets?
Raechel: I originally grew up on a farm in Illinois. Yep, horses, cows, billy goats, you name it! Then my mom got re-married when I was 8 and we ended up living right outside of Chicago, where I lived from ages 8-19. I was out on my own living downtown Chicago, and yes, all of my immediate family is still near Chicago.
Yes. I have three older brothers. It was a rough childhood.
I have a boyfriend who’s from Long Island; we met about four months after I moved here, and we’re still going strong! (more…)