When Maria Sharapova decided to branch out, she literally put her money where her mouth is, and it’s causing quite a racket.
Today, as Maria’s tech partner, we launched Sugarpova, working in tandem with our good friends at Red Antler for a timed launch to build and maximize the buzz around her innovative line of premium gummy candies.
Sugarpova promises to bring a fun and playful side to how we look at sweets, and the site fulfills on that promise. With Magento and WordPress as the building blocks, Pixafy prepped Sugarpova at a breakneck pace to meet the launch.
It’s an ace for Maria, and the net result is a delicious product you will love. Check out the live Sugarpova site, and while you’re there, be sure to order some tasty sweets!
A number of the Pixafy team members are avid tennis fans, so we get excited when we get to work on a project related to the sport. We recently launched L’Etoile Sport, which we worked on with Red Antler, our longtime partner. We built the front end of the site, including a blog section and press, on WordPress, with the back end on the Shopify hosted ecommerce platform.
We really had fun implementing subtle use of responsive design on the homepage, allowing the homepage to expand and contract a bit based on the user’s screen resolution. This allows iPad and iMac users alike to have a great experience! JQuery rollovers and effects make the site pop, without distracting from the attractive apparel. Early press attention for the high-quality line has already come from the likes of Vanity Fair and What 2 Wear Where.
If you’re a tennis player you should check out the offerings at L’Etoile Sport!
Haven’t been swayed to get our first game from Order of Leisure yet? We continue to upgrade the game, and it remains free currently in the store.
Version 1.2 just came out, and with it we’ve added native iPad support! No more 2x mode; now enjoy it full screen with crisp iPad graphics!
The game is still FREE right now, so what are you waiting for? Get your copy at the iTunes store! If you already downloaded the game, be sure to check for updates so you can get the latest version.
Pixafy President Uri Foox answers questions about how Pixafy came to be:
Q: How did the idea for Pixafy come about? How many employees did you start with, and how many are there now?
Uri: It’s the culmination of the last 13 years of working and building online businesses. I’ve specialized in building product companies and therefore have touched nearly every part of the domain from the software engineering, to the design, to the infrastructure and all of the business side of it as well. Because of this it was kind of a natural evolution to take that knowledge and package it into a services company. Pixafy was officially started in April of 2010 as the concept I just described. It was more of a “can we do this?” phase with some starter projects.
I was lucky enough to win the confidence of the amazing branding and design company Red Antler, which gave Pixafy three projects to work on simultaneously in August of 2010. From there I quickly expanded and hired the first full-time employee, Joshua O’Connell, in October of 2010. Josh and I have been working together since 1999, but this was the first time he has officially been a full-time salaried employee versus freelance. I convinced Josh to take the plunge by putting his salary in a separate bank account and told him if it wasn’t going to work out I’d just write him a check, and we’d try something else. Needless to say, that never happened, and we just hired our 20th employee in early 2012!
Pixafy has two big pieces of news to share today:
First is that we have joined forces with our design partner Red Antler to form Order of Leisure, a company dedicated to making games, initially for iOS. As we release games, we’ll be sharing tips, tricks and news on Order of Leisure’s Facebook and Twitter pages. Be sure to follow us to stay informed!
Second is that our first game, “Kings’ Corners,” is now live on the iTunes store!
Learn more about the game after the jump: