In the May 2013 issue of Glamour magazine, Maria Sharapova is featured in a profile of what inspires her. Included on the list are her own Sugarpova candy line, but she also called out another of Pixafy’s clients, SusieCakes, and their red velvet cupcake, as another source! (more…)
The term “Responsive Web Design” has become quite the buzzword in design circles as of late, a tacit recognition of the increasing popularity of mobile devices overall for web browsing. Just as, during my time in the newspaper industry, the mantra “Digital First!” became the catch phrase, increasingly the chant is “Mobile first!” among designers. (more…)
Last week Sugarpova launched to an enthusiastic welcome, garnering all sorts of press mentions. Among the more high-profile ones were USA Today, which shared a bit of the behind the scenes, appearances on CBS This Morning and Late Night with Jimmy Fallon, and numerous blog posts.
Red Antler‘s stellar branding efforts were also noticed by Business Insider, in an article cross-posted at Yahoo!, that also mentioned Pixafy’s work in building Sugarpova’s site in Magento and WordPress, while also tying in Facebook Events directly into the site.
Sugarpova was one of the first clients to launch in our new Boston data center, which was more than ready for the throngs of fans checking out the site. The site remained fast and stable throughout the high-profile launch, a testament to Pixafy’s mission to fortify sites to withstand the traffic spikes that happen.
When Maria Sharapova decided to branch out, she literally put her money where her mouth is, and it’s causing quite a racket.
Today, as Maria’s tech partner, we launched Sugarpova, working in tandem with our good friends at Red Antler for a timed launch to build and maximize the buzz around her innovative line of premium gummy candies.
Sugarpova promises to bring a fun and playful side to how we look at sweets, and the site fulfills on that promise. With Magento and WordPress as the building blocks, Pixafy prepped Sugarpova at a breakneck pace to meet the launch.
It’s an ace for Maria, and the net result is a delicious product you will love. Check out the live Sugarpova site, and while you’re there, be sure to order some tasty sweets!