We built a custom, interactive survey tool for Glassful that would allow visitors to the site to answer questions about their lifestyles, wine preferences and similar issues and combine responses to identify overarching trends in client wine tastes. From there, the data sorts customers into distinct groups based on their individual profiles, allowing Glassful to create bundles of wine to ship to customers. The detailed, nuanced information provided by customers doesn't inform just the initial profiling process, but it also empowers Glassful to find the right balance between getting customers wine they already love and exposing them to new labels that could expand their tastes.

Subscription services like Glassful are booming, as consumers use them for everything from video games and digital goods to wines and gourmet food. To a great extent, the attraction here is having experts cultivate batches of goods, giving consumers an opportunity to try new things without having to research different brands themselves. However, these services can also falter if they become too generic and impersonal, leaving users unsatisfied with products. Our work with Glassful shows how data-driven customer analysis integrated into the web experience can help subscription good services get an edge over competition and create an optimal customer experience.

Glassful serves as a prime example of how data integration within an ecommerce platform can help companies gain greater visibility into customer preferences. Integrating customer-facing and backend systems can prove invaluable in diverse settings, and Pixafy offers the combination of design and development services needed to drive success.