Teachwise came to us with an ambitious business idea - it wanted to create an online marketplace where educators could create their own stores to sell curriculums, projects and similar ideas to their peers. The goal was to create a peer-to-peer marketplace that would enable educators to access high-quality materials and share ideas with one another in intuitive ways. Big ideas come with major challenges, and one of them was that there wasn't a web platform to meet those specific needs at the time. We were able to step in and help Teachwise get its creative store idea up and running, and the relationship continued as we added a number of more nuanced features over the second phase of the project.

We started with Magento Enterprise Edition when working with Teachwise. Magento, usually a prototypical platform for business-to-business or business-to-consumer sales, needed to be heavily customized to establish this varied store model that Teachwise envisioned. We were able to turn Magento into a location where users can actually create and customize their own stores within preset parameters, giving them the backend excellence offered by Magento within a frontend design that offers varied possibilities for each store owner. Teachers selling goods had an opportunity to provide a bit of their background, and the site organizes products and shops based on those details to create a simple, accessible end-user experience.