Moving to Magento 2 is increasingly important now, as the end-of-support date for Magento 1 is on the horizon. As organizations make the transition to Magento 2, they have an opportunity to do more than simply replatform. Instead of looking at the shift as a mandatory process to ensure data security moving ahead, companies can gain value by thinking about how new features and functionality can enable them to establish better business practices. The new Magento Shipping feature set to come with Magento 2.2 is one example of how new capabilities in a web platform can drive innovation.
What to look for in Magento Shipping
Meeting the order fulfillment needs of increasingly demanding consumers is a major challenge across the ecommerce industry. Tools that help organizations organize their shipping operations in more cohesive, streamlined ways are invaluable. According to a t3n report, Magento 2.0 continues to evolve, and the shipping module coming in version 2.2 is one of the best reasons to get excited about the platform.
The report highlighted a few exciting features of Magento Shipping, including:
• The ability to add new mail service providers or features to the system without having to perform a complete update.
• The capacity to automate key shipping processes.
• The performance needed to improve customer experiences on the site and drive better conversion rates.
“The ecommerce industry has become especially complex and demanding.”
These are just a few of the highlights of Magento Shipping. According to the Magento site, the module offers a great deal of other promise. For example, Magento mentions that organizations will be able to seamlessly display shipping options to customers during checkout, giving them visibility into their pricing and delivery time choices. This frees users to take more control over how they receive what they purchase, but does so without creating new manual processes or data entry in the backend. Process automation takes care of that, ensuring the added information is provided without slowing the shopping experience down.
Using shipping as a profit center
The ecommerce industry has become much more complex and demanding as many organizations have developed robust web experiences for customers. This makes it more difficult to build loyalty simply though a good online frontend. The backend of the site and business must work just as well as what the customer sees on the website. Improving fulfillment and shipping processes can offer organizations an opportunity to gain a noticeable competitive edge.
Want to learn more about how to align a site’s customer-facing experience with the backend to drive revenue? Contact Pixafy and connect with our team of developers, designers and ecommerce experts.