With eCommerce sales reported to have reached over $1385 billion at the end of 2017, for most brands, going online is a no brainer. Organizations with an eCommerce presence clearly have an edge over organizations without, who are also missing out on a large and rapidly growing market.
In addition to empowering brands to take advantage of opportunities that aren’t easily obtainable in traditional brick-and-mortar stores, eCommerce functionality offers a plenitude of benefits including, eliminating overhead, expanding your audience, leveraging impulse purchase, creating new revenue streams, and fostering your brand messaging and storytelling.
But it’s no secret that building, managing and supporting an eCommerce website can be daunting. There are many features, functionality and advanced feature options to consider and they can all vary substantially between eCommerce solutions.
To help you along the process we have outlined five essential considerations before launching an eCommerce site detailed in this new eBook we address five key issues you need to assess before transitioning to eCommerce, and dive into the nuts and bolts of getting an eCommerce site off the ground, so you can get a head start when you move your business online.
