With the continuous rise of eCommerce and the blending of the digital and physical worlds, retailers are exploring new strategies to get ahead in the hyper-competitive Holiday shopping season. In this new shopping environment, really knowing your consumers is key to differentiating your brand and having a successful holiday season.
In a recent article posted on the Magento blog, Tim Hannes, one of our Senior Front End Developers, discusses how consumers are looking for unique experiences to dictate their purchasing decisions, and how today even a great sale may not be enough to garner their attention. He outlines some ideas for retailers to consider in planning their ecommerce holiday shopping strategies and recommends considerations such as in-store kiosks, in-store layout and experience, and general overall tactics to blend the eCommerce & in-store experience.
Of course, creating a blended experience is only part of a successful e-tail and retail holiday shopping plan – there is always back to basics element as well & retailers must still update their eCommerce and related technology capabilities in order to bring together the digital and physical shopping experiences.
As you prepare for Black Friday, Cyber Monday and the overall holiday shopping season take a minute to read the full post Creative Segmentation to Elevate Customer Experience This Holiday Season at Magento.com