Technology

Getting your eCommerce site ready for the holiday rush

Posted by Pixafy Team

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The holidays are a time to be with the people you love and give thanks to all of the great things in your life. It’s also a time to shop. (After all, part of showing all those loved ones just how much you love them includes awesome gifts, right?)

While the holiday shopping rush can be hectic for everyone involved, it can be particularly stressful to business owners operating an eCommerce site. With an increase in customer traffic and transactions, it’s crucial for your website to be equipped to handle such influxes in activity.

Having sound infrastructure is crucial, and making sure your site does not experience any slowness can mean the difference between making those extra transactions or losing customers. KISSmetrics reports that a 1 second delay in page response can result in a 7% reduction in conversions on your site, and that 40% of people will leave a website that takes more than 3 seconds to load.

Many of Pixafy’s clients are hosted on our premier managed hosting platform. Built with optimized, custom configurations that reduce load time and help sites remain stable during spikes in traffic, sites hosted on Pixafy Hosting can withstand that insane holiday shopping rush with ease.

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Is your eCommerce site holiday-traffic ready? Check out our guide for store optimization:

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If you’re operating on the Magento Enterprise platform, you can optimize your eCommerce site with a combination of caching plus hardware and software configurations. Magento studies have demonstrated that a streamlined eCommerce site can result in drastically-improved server response times. With a configuration optimized by implementing caching, half a million orders in a 24-hour period becomes a breeze (that’s a lot tacky holiday sweaters!).

Whether your site sells jewelry, socks, or giant candy bars – utilizing these capabilities to help get you through the bustling holiday shopping season will be a sure way to reduce stress and minimize headaches.

Stay tuned for more tips on getting your eCommerce site ready for the months ahead!

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