ERP eCommerce Integration

Maximizing Mobile Impact for eCommerce

Posted by Pixafy Team

Mobile search and purchasing is the future of retail. Is your eCommerce web presence compatible with mobile devices? According to the latest mobile search data from Statista, mobile is gaining ground across almost every vertical.

  • The number of mobile phone search users in the U.S. in 2020 exceeded 210 million.
  • Nearly 60% of organic search visits in the U.S. as of Q1 2021 are conducted on mobile.

NetElixer released research data noting that mobile is now accounting for a majority of online retail purchases. Mobile is driving:

  • More than 72% of all website shopping sessions
  • More than 55% of all website sales

For companies that built their eCommerce websites to focus on traditional web-based browsing and site visitors, the shift to mobile can be a challenge. For those who use erpCommerce, mobile first was part of the design.

At first, mobile shopping was confined almost exclusively to B2C sales. However, as decision makers shift to using mobile devices as their primary connection during company hours, B2B purchases began to account for more mobile experiences.

Adobe Commerce (formerly Magento Commerce) and PWAS

Adobe Commerce is the world’s leading digital eCommerce platform. When integrated with an enterprise resource planning (ERP) solution like Sage X3 or NetSuite, your eCommerce platform becomes even more user-friendly.

To make a website more accessible, you need responsive web design. This allows you to develop a single presentation of your website that can display and be interacted with seamlessly — whether the end user is relying on a desktop, tablet, or smartphone.

While the original approach was to try and bring a desktop experience to smartphone users, that balance has tipped and mobile is now the preferred interface. As a result, Adobe Commerce (formerly Magento Commerce) developed a web app, called Progressive Web Applications Studio (PWAS), with the goal of creating desktop shopping experiences that resemble those conducted on mobile apps.

PWAS is expected to outstrip both traditional responsive websites and native mobile apps to become the gold standard. By taking this mobile-first approach and expanding it for all devices, user experiences become more consistent and integrated. Ideally, a user will be able to start a process on one device and move to another without any difference in how the process works.

Mobile and erpCommerce™

When we created erpCommerce™, we designed it for mobile first, with integrated tools so users don’t have to worry about the backbone of the site. You can take our design and create optimized, frictionless mobile experiences.

Think about how you interact with your phone, and apply that to eCommerce. Sales reps can use it as a selling tool in the field, marketers can use it to meet customers online. Mobile experiences need to be:

  • Accessible when and where customers live
  • Natural feeling, comfortable for, and familiar to users
  • Intuitive for friction free experiences without pain points
  • Easy to navigate from the very first use
  • Conforming to best practices as relates to mobile

To maximize your mobile impact for your eCommerce site, you need to start with a website built with mobile first in mind. Then you need to connect your front and back end with an ERP solutions that provides transparency and data sharing between departments and functions:

  • Marketing
  • Sales
  • Inventory
  • Fulfillment
  • Shipment tracking
  • Customer service
  • Post-sales support

When you use tools, platforms, and solutions designed for mobile first, you create better user experiences and frictionless sales funnels. As mobile continues to command more revenue share, this can be critical to the success of your eCommerce company.

To learn more about Magento PWAS and ERP integrations and how you can leverage them for quality mobile experiences, contact us today.