The global pandemic changed the way B2B commerce worked. Companies everywhere had to move up their timelines for digitalizing their brands. In a matter of months, entire industries were forced to reimagine their supply chain and adapt to restrictions.
B2C organizations had a fairly clear path forward, shifting the bulk of their sales to online channels and investing heavily in logistics to manage changing consumer needs and wants. B2B businesses were, in many cases, further behind on the road to shifting their companies into the digital world.
The Problem
Sales funnels and customer communication channels ran into trouble meshing with hastily brought online product catalogs. Invoicing and payment structures had to be completely adapted for digital sales networks. Shipping complexities became overwhelming, and keeping inventory straight turned into a confusing task.
The total cost of ownership (TCO) for eCommerce ballooned as organizations struggled to find their footing and adjust to what was, for many, a completely new way of doing things. This rising cost of ownership cuts into revenues, making it even harder to survive in a rapidly changing and highly competitive landscape.
The real source of many of these issues is an inability for businesses’ customer-facing systems to communicate effectively and clearly with internal back-office systems. This can cause delays in order fulfillment, difficulty with packing and shipping schedules, and slower response to customer queries or delivery needs.
The Solution
Now more than ever, your stakeholders and shareholders need to see revenues holding strong, not chewed into by costs associated with making the necessary shifts for digitization. You need a way to bring the best possible experience to your customers, from the moment they enter the sales funnel through purchasing, invoicing and shipping, all the way to post-sale support and feedback.
You can achieve this while reducing your TCO by bringing the different facets of your business together under a unifying system. The front-end, where your customers view, purchase and pay for their orders needs to work seamlessly with the back end, where inventory, invoicing and logistics work to pull off fulfillment and bookkeeping.
Pixafy is the ideal way to make all of your different resources work together for B2B experiences and ongoing cost savings. By connecting every action in your front-end with corresponding processes in your back-end, the enterprise resource planning (ERP) software can streamline and speed up critical steps in your sales flow.
The Results
You can integrate your B2B-facing web portal with your back-end and every resource that supports your business through Pixafy’s Magento and Sage X3 certified erpCommerce™ solution. Every step in the purchasing, payment, fulfillment and shipping process can then be completed faster.
By shortening the window of time between the customer taking the action step to begin a purchase to the moment their purchase ships, you will effectively save money and reduce your overall TCO. This reduction can help absorb costs of pivoting to meet new demands during the pandemic.
One of Pixafy’s customers is a medical equipment and supply company, specializing in emergency and disposable medical products. The orders they receive through their eCommerce system are often time-sensitive and require rapid handling to prevent logistics delays.
Integrating with Pixafy allowed this client to reduce time to order (their cash-to-shipment process) from three days to a 24-hour turnaround. By using erpCommerce™, they were able to automatically create orders, connect to multiple systems and provide real-time information that can drive analytics for even more cost savings.
Are you ready to fully integrate with an ERP for reduced TCO? Contact Pixafy today.
