Avatax, Bronto, Cachebuster, Capistrano, Custom Pixafy Modules, jQuery, NetSteps IDS, Magento Enterprise Edition, QAS Address Verification, WordPress
Custom Build, Continuous Improvement, Dedicated Team, Magento Development, WordPress Development
Custom Pixafy Design
Beauty Counter began with an ambitious idea - make safe beauty products easy to identify and purchase. In practice, this means sourcing products with incredible care - a process creates overhead for the retailer and makes informing customers incredibly important. Nobody wants to buy into safety unless they have a clear understanding of the risks they are facing and what they can do about them. We worked with the company to establish a website that would simplify the purchase process, making it easier to create transparency with consumers and keep them aware of the key issues that impact their safety and health when using beauty products.
Sometimes the simplest ideas require the most complex sites. We built Beauty Counter a hybrid site that simultaneously serves consumers through direct sales and enables Beauty Counter consultants to interact with the organization in the most efficient ways possible. This was accomplished through a site rebuild using Magento Enterprise Edition and a redesign that created a clean, minimalist look and feel for the site. The new site provided a streamlined user experience and laid the groundwork for added features to support Beauty Counter's brand goals.
Beauty Counter's core identity centers around helping people find safe products, and we built core functionality into their site that enables them to highlight specific products. We also added a WordPress Truth Serum blog to help them keep customers and consultants on new developments. From there, we helped Beauty Counter improve site performance with the Magento Full Page Cache extension and used NetSteps to manage commissions for consultants with greater ease. Beauty Counter has a unique and powerful brand identity, and we helped them build a site that could keep up with their business goals.
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