CR7 Case Study


Technology Used

Shopify, Sage X3, Avalara, Yotpo, Zendesk.

Pixafy Services Used

ERP integration, project management, translation, iterative QA, continued support after go-live.


Custom Pixafy design

CR7 believes in fashion without limits. Starting with a staple fabric in men’s fashion: denim they took inspiration from how Cristiano Ronaldo, lives off the field, and designed a collection for any guy who’s always on the go and needs denim that doesn’t hold him back.

CR7 operates multiple high-profile websites in multiple languages to meet the needs of customers spread throughout Europe. Going into this build, CR7 didn't have internal resources available to devote to website design and development, so it came to Pixafy to create a new solution. At its core, the project involved integrating a Shopify ecommerce site build with a Sage X3 ERP backend.

CR7 Screenshots, Responsive

Working with CR7 and our network of third-party specialists, we were able to customize a variety of Shopify applications to work within this multi-site, integrated build. This included establishing Yotpo for ratings and reviews, Langify to handle translations, Hull for social login and Magic 360 to create a robust web ecosystem. This also included a dedicated stock management app to make it easier to notify customers when items are back in stock.

All of this work centered around our expertise with both Shopify and Sage X3. We were able to integrate the ecommerce and ERP systems through a custom-built middleware that streamlines communications between the website and the backend system. This allowed for inventory synchronization and better management of general warehouse and fulfillment processes. CR7 came to us to develop a large, global web presence, and we helped build out the infrastructure necessary to get the job done.

CR7 banner

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