Magento Community Edition, Lightspeed Connector, WordPress, Custom Personalization Modules, Stripe
Magento Development, Lightspeed Integration, Brand Refresh, Continuous Improvement
Custom Pixafy Redesign
Flatiron Wines, a specialty wine store with both brick-and-mortar and online retail channels, came to Pixafy with a functional Magento site. The organization's goal was to align its customer-facing and backend operations to offer a more aligned experience between its stores and its website. Flatiron Wines had recently rolled out a Lightspeed point-of-sale system across its stores and wanted to interconnect this system with its website. We stepped in and helped establish cohesive, cross-channel operations by rolling out a Lightspeed Connector for Magento.
After that initial project, we moved forward to help the retailer with a full rebrand of its site to align the online experience to better fit its identity and image. This included moving the site to a newer version of Magento and migrating it to a new server configuration to improve performance. These backend gains set a foundation for a unified shopping experience, something that we took to another level when we enhanced checkout processes. We installed and enabled Stripe payments for checkout and a new module that could save credit card data within user profiles to simplify checkout. We also created a customized module that allowed the site to integrate with backend inventory management systems to enable in-store pickup functionality.
Retailers like Flatiron Wines have an opportunity to take advantage of online tools to reach a wider audience without losing the unique feel of their brick-and-mortar stores. The right combination of specialized ecommerce tools and careful branding empowers specialty stores to capture their identity fully online while ensuring a customer experience that makes shopping online a unique, positive experience similar to what consumers would experience if they walked into a store location.
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