Flat-Iron Wines Case Study


Technology Used

Magento Community Edition, Lightspeed Connector, WordPress, Custom Personalization Modules, Stripe

Pixafy Services Used

Magento Development, Lightspeed Integration, Brand Refresh, Continuous Improvement


Custom Pixafy Redesign

Flatiron Wines, a specialty wine store with both brick-and-mortar and online retail channels, came to Pixafy with a functional Magento site. The organization's goal was to align its customer-facing and backend operations to offer a more aligned experience between its stores and its website. Flatiron Wines had recently rolled out a Lightspeed point-of-sale system across its stores and wanted to interconnect this system with its website. We stepped in and helped establish cohesive, cross-channel operations by rolling out a Lightspeed Connector for Magento.

After that initial project, we moved forward to help the retailer with a full rebrand of its site to align the online experience to better fit its identity and image. This included moving the site to a newer version of Magento and migrating it to a new server configuration to improve performance. These backend gains set a foundation for a unified shopping experience, something that we took to another level when we enhanced checkout processes. We installed and enabled Stripe payments for checkout and a new module that could save credit card data within user profiles to simplify checkout. We also created a customized module that allowed the site to integrate with backend inventory management systems to enable in-store pickup functionality.

Retailers like Flatiron Wines have an opportunity to take advantage of online tools to reach a wider audience without losing the unique feel of their brick-and-mortar stores. The right combination of specialized ecommerce tools and careful branding empowers specialty stores to capture their identity fully online while ensuring a customer experience that makes shopping online a unique, positive experience similar to what consumers would experience if they walked into a store location.

Flat-Iron Wines Screenshots, Responsive

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