Technology Used

Cloud.typography, Extendware, Google Analytics, jQuery, Magento Enterprise Edition, Masonry, MaxCDN, New Relic, Pixafy Hosting, SOLR Search

Pixafy Services Used

Custom Build, Continuous Improvement, Magento Development, WordPress Development


Red Antler

Rock Paper Photo, a retailer devoted to unearthing iconic fine art photography and giving shoppers a chance to find unique pieces, has a web presence just as unique as the art it sells. Initially, the organization was getting by with a site built on the Magento Community platform, but Rock Paper Photo needed more advanced features and modern design elements as the business grew. We helped them make a move to the Magento Enterprise Edition platform, unlocking new features and functionality that brought the site to another level.

ROCK PAPER PHOTO Screenshots, Responsive

To achieve this goal, we helped Rock Paper Photo use the homepage builder feature of Magento Enterprise Edition, giving them a higher degree of flexibility in their homepage design. This allows Rock Paper Photo to cultivate collections on the homepage, making it easier to browse the site so customers can find what they want. We also rolled out the SOLR Search tool, making the entire collection searchable so shoppers can find what they want quickly.

The emphasis on the customer experience extended out to a responsive design completed by Red Antler, letting shoppers interact with the site using any device. These customer-facing functions are supported by a custom-built product synchronization API that passes data between back-office tools. Rounding all this out is a WordPress blog that gives Rock Paper Photo an opportunity to engage shoppers through a variety of content types. Selling unique products creates a number of ecommerce challenges - particularly when it comes to informing customers about what is available within the catalog - but strategic site design and advanced search tools make it easy to keep shoppers engaged and help them find exactly what they are looking for.

More Work

Some Featured Work

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