We helped Living Proof upgrade from Magento 1.12 to version 1.14, alongside a move to PHP 5.5, leading to considerable improvements to site performance. Furthermore, moving to a responsive design setup empowered the organization to establish a clean, streamlined visual presence that allowed for a common brand image on both traditional web and mobile channels. All of this added up to create a site that requires less maintenance on a day-to-day basis, letting Living Proof focus on creating the best possible customer experience. One prime example comes out in the innovative product selector we helped Living Proof build.

Living Proof's product selector lets consumers describe the quirks of their hair. This tool isn't just about describing if it is curly or straight; the solution also involves questions about what makes for a bad hair day and similar more nuanced details that enable users to get a clear idea of which types of products will work best for them. This type of personal experience is increasingly important on today's web, and our combination of services and expertise empowers organizations to take on innovative projects that help them connect with customers and further their brand identity.

Living Proof's web and mobile presence is a prime example of the kind of innovation that can happen when two great brands come together. The organization had ambitious ideas for how it could optimize its site around new business goals, and we were able to give Living Proof the support and tools needed to put that vision into life.