Yummie by Heather Thomson is among the leading online clothing retailers. We've worked with the brand on an ongoing maintenance and improvement strategy that has enabled the organization to add new functions and features to better meet customer needs over time. This is especially evident in a private sales project we configured for Yummie after their initial site launch. The business wanted to be able to reach out to specific customer groups with selective private sales, and we helped Yummie optimize backend systems to ensure it was able to identify the best user groups to target and establish the private sales to maximize sales potential. 

Customer-focused projects were central to our work with Yummie and included a custom color swatch module that we built. The system allows users to select a color and have a product image change to the color accordingly. This feature has become a popular ecommerce function today, but our custom solution was among the early examples of this functionality. We also maintained Yummie's rewards program, letting it enhance the long-term relationships it maintains with customers to ensure customer loyalty. These customer-facing enhancements went hand-in-hand with a live chat tool for the site, providing quick answers to any customer questions as they arose.