Stormtech Case Study

Services

Technology Used

Shopify, Aprise ERP, Nextopia Site Search

Pixafy Services Used

eCommerce Platform Migration, Custom Aprise-Shopify connector

Design

Multiple landing pages for Stormtech's philanthropic program called the One-to-One Initiative

About Stormtech

A long-time provider of performance apparel and outerwear, Stormtech boasts a wide array of products an accessories to their customer along with a comprehensive marketplace for their retail partners.

Stormtech and Pixafy: Increased Profitability, Reduced Overhead

With years of success in ecommerce under their belt, Stormtech was in need of knowledgeable partner to help their organization take the next step in their digital evolution. Having already invested heavily in their current ecommerce infrastructure, Stormtech needed to find the best way to scale their online operations without increasing their overhead. Pixafy’s team of subject matter experts leveraged decades of combined eccomerce and digital marketing experience to recommend and implement a robust ecommerce infrastructure. The launch of Stormtech’s new digital storefront and marketplace, powered by Shopify Plus, has enabled their team to drive consistent online revenue & increase profitability through automated synchronization of product, inventory, and order data, while keeping technical overhead at a minimum.

Stormtech Screenshots, Responsive

Navigating multiple moving pieces

Our developers went to work immediately, transferring mission-critical data from the existing Magento sites to two new portals based on a preconfigured Shopify Plus theme. They then developed UX and UI features designed to support customers from across the globe. The backend infrastructure of the sites themselves further fortified this capability, offering access to page creation tools that would allow users to tailor online shopping experiences to customers' countries of origin. With this formidable foundation in place, our team moved ahead with a number of powerful ancillary site enhancements designed to further augment Stormtech's e-commerce footprint.

Pixafy developers installed Nextopia Site Search to provide customers with intelligent search term recommendations and displays results in an easy-to-read format. They also implemented new social media integration widgets, put into place streamlined page-building tools and created links that navigate to the apparel company's B2B catalog and custom design documentation. Additionally, our integration specialists managed to code an entirely custom Aprise-Shopify connector to facilitate data flow between front-of-house and back-of-house operations. To close out the project, we designed multiple landing pages for Stormtech's philanthropic program called the One-to-One Initiative. Throughout the entire process, Pixafy collaborated with internal information technology stakeholders and ensure long-term backend sustainability post go-live. The B2B site launched in July 2018 and the B2C portal came online one month later.

Pixafy, Shopify and Stormtech

The Pixafy development team managed to design an efficient yet robust e-commerce ecosystem that not only supports modern customer experiences but also reduces operational costs. However, our partnership with Stormtech does not end here. We are currently crafting order-push and handpicked-product features for the brand's B2C site and are contracted to provide support for ongoing technical initiatives throughout 2019 and beyond.

Stormtech banner

More Work

Some Featured Work

Call 1-212-596-7404 or let us
know how we can help you!